Shopify vs Amazon – Which is Better for Your Business?

Welcome, The France Jobs Reader! Are you considering selling products online? If so, you’ve probably heard of Shopify and Amazon. Both platforms are popular choices for eCommerce businesses, but they have different approaches to online sales. As someone who has experience with the “shopify vs amazon” debate, I can offer you valuable insights into these platforms and help you make an informed decision for your business.

Shopify 101

Benefits of using Shopify

When it comes to eCommerce software, Shopify is a popular option. It offers a wide range of benefits that can greatly benefit your business. One of the main advantages of Shopify is its ease of use. The platform provides a simple and intuitive interface, making it accessible even for beginners who may not have technical expertise.

Another advantage of using Shopify is its flexibility. With Shopify, you have the freedom to design and customize your own online store. From choosing themes and layouts to adding extensions and plugins, you have full control over the aesthetics and functionality of your storefront.

Additionally, Shopify supports multiple languages, allowing you to reach customers worldwide. This feature is particularly useful if you plan to target international markets and cater to customers who speak different languages.

Customization is another area where Shopify shines. The platform offers a variety of tools and features that allow you to personalize your eCommerce store. Whether you want to modify the checkout process, create unique product pages, or implement specific marketing strategies, Shopify provides the necessary tools and flexibility to meet your requirements.

Furthermore, Shopify promotes learning growth. The platform offers various resources and educational materials to help you learn the ropes of eCommerce. From blog posts and online courses to forums and expert advice, Shopify provides valuable insights and guidance to help your business thrive.

Lastly, Shopify supports business growth. As your business expands, Shopify scales seamlessly to accommodate your needs. Whether you’re dealing with increased traffic, higher order volumes, or more complex inventory management, Shopify has the infrastructure and resources to handle growth.

Downsides to using Shopify

While Shopify offers numerous benefits, it’s essential to consider its drawbacks. One potential downside is the build-up of additional costs. Although Shopify provides reasonable pricing plans, additional fees can accumulate if you decide to use certain features or apps that require payment. It’s important to analyze your business needs and budget before committing to specific functionalities.

Another downside of using Shopify is the lack of a pre-existing reputation. Unlike selling on a well-known marketplace like Amazon, where customers trust the platform, building trust as a standalone eCommerce store can be challenging. You’ll need to invest time and effort into establishing a reputation and gaining customer trust.

Furthermore, Shopify has some limitations on video content. If you heavily rely on video marketing or product demonstrations, you may find that Shopify’s capabilities in this area are not as robust as those offered by other platforms.

The initial set-up process can also be challenging for some users. While Shopify provides user-friendly tools and resources, there is still a learning curve involved in setting up your online store. If you’re not tech-savvy or prefer a more straightforward setup process, this may be a disadvantage for you.

Additionally, selling on Shopify requires more marketing effort. As a standalone store, you’ll need to drive traffic to your website and implement effective marketing strategies to generate sales. This can be time-consuming and may require additional investment in marketing tools and campaigns.

Lastly, Shopify’s basic plan has some limitations. If you have specific requirements or advanced features you need for your business, you may need to upgrade to a higher-priced plan to access them.

Why Sell on Amazon

Benefits of using Amazon

Amazon, the world’s largest marketplace, offers many advantages to businesses. One significant benefit is the platform’s established reputation. Amazon has gained the trust of millions of customers worldwide, and the brand’s credibility can significantly impact your sales. By selling on Amazon, you can leverage its reputation to attract customers and increase your conversion rates.

Another advantage of selling on Amazon is the extensive traffic the platform receives. With millions of active users, Amazon provides access to a massive customer base that you can tap into. This can potentially lead to higher sales volumes and increased exposure for your products.

Amazon’s Fulfillment by Amazon (FBA) service is another noteworthy feature. FBA allows you to outsource order fulfillment, storage, and customer service to Amazon. This means that Amazon takes care of the logistical aspects of your business, including warehousing, picking, packing, and shipping products. FBA provides a hassle-free solution and allows you more time to focus on other aspects of your business.

Furthermore, Amazon offers easy setup for sellers. The platform provides step-by-step guidance, making it relatively simple for new sellers to get started. By following the setup instructions, you can quickly establish your Amazon Seller Central account and start listing your products.

Amazon also provides built-in reporting tools that give you insights into customer behavior and sales performance. These analytics can help you make informed decisions and optimize your product listings, pricing strategies, and marketing campaigns on the platform.

Simple refunds and returns management is another benefit of selling on Amazon. The platform streamlines the process, making it easier for customers to initiate returns and refunds. This customer-centric approach can enhance the overall shopping experience and contribute to higher customer satisfaction levels.

Lastly, Amazon offers round-the-clock customer support. Whether you encounter technical issues or have questions about your account, Amazon provides dedicated support to assist you. This can be particularly valuable if you’re new to selling online or need assistance with specific functionalities.

Downsides to using Amazon

Despite its advantages, Amazon also has some downsides to consider. First, the level of competition on Amazon is high. Since it’s a massive marketplace with millions of sellers, you’ll face fierce competition, especially in popular product categories. It’s crucial to conduct thorough market research and develop a unique selling proposition to stand out.

Tight and strict regulations are another aspect of selling on Amazon. The platform has guidelines that must be followed, and any violations can result in serious consequences, including account suspension. It’s important to familiarize yourself with Amazon’s policies and ensure that you comply with them to avoid potential issues.

Another potential drawback of selling on Amazon is limited customization and branding options. While you can customize your product listing to a certain extent, you won’t have the same level of control over the aesthetics and branding as you would with your own standalone online store.

Certain items can have very high selling fees on Amazon. Depending on your product category and pricing, you may find that the fees charged by Amazon significantly impact your profit margins. It’s essential to analyze your pricing strategy and consider the potential costs associated with selling on Amazon.

The Costs in a Nutshell

When it comes to costs, both Shopify and Amazon have different pricing structures.


Shopify offers various pricing plans to accommodate different business needs. The plans range from $29 per month for the Basic Shopify plan to $299 per month for the Advanced Shopify plan. Additionally, there is a Shopify Lite plan available for $9 per month, which allows you to add Buy buttons to your existing website or blog.

It’s important to note that while Shopify provides the essential tools and features for your online store, some functionalities may require additional payment. These can include premium themes, apps, and third-party services that enhance the capabilities of your store.


Amazon’s pricing structure for sellers depends on the type of selling account you choose. Individual sellers pay $0.99 per item sold, while professional sellers have a monthly subscription fee of $39.99. Additionally, Amazon deducts referral fees, which vary depending on the category of the product you’re selling. It’s important to carefully consider the potential fees and their impact on your pricing strategy and profitability.

How is Shopify Different from Amazon

Payment Benefits and Limitations

Shopify allows merchants to accept payments through various gateways, including Shopify Payments, which provides secure, integrated payment processing. With Shopify Payments, you won’t have to rely on third-party payment processors, simplifying the payment process for both you and your customers.

Amazon’s payment system is tightly integrated with the Amazon marketplace. While this provides a seamless checkout experience for customers, it also means that you may not have the same level of control over the payment process as you would with Shopify.


Shopify offers an easy and straightforward setup process that allows you to launch your online store quickly. The platform provides a step-by-step guide, and you can have your store up and running in no time.

Amazon’s setup process is also relatively simple, with a user-friendly interface and clear instructions. However, since Amazon’s platform is more complex and includes additional features like FBA, the setup process may take slightly longer than with Shopify.


Shopify excels in customization options, allowing you to design and personalize your online store to reflect your brand identity. You have control over the layout, themes, colors, and product presentation, making it easier to create a unique shopping experience for your customers.

On the other hand, Amazon has more limited customization options. While you can customize your product listings and optimize them for search rankings, you won’t have the same level of control over the overall aesthetics and branding as you would with Shopify.


With Shopify, you have full control over your branding. You can create a unique brand identity and establish your online presence through personalized design elements, content creation, and marketing strategies. This is particularly beneficial if you’re looking to build a brand and create a loyal customer base.

Amazon, being a marketplace, prioritizes the Amazon brand over individual seller branding. While you can customize your product listings to some extent, you won’t have the same level of control or brand visibility as you would with a standalone Shopify store.


Shopify provides various built-in marketing features and integrations that allow you to promote your products and attract customers. From SEO tools to social media integrations and email marketing capabilities, Shopify offers a wide range of marketing options to drive traffic and increase sales.

Amazon, as a highly trafficked marketplace, already has a large customer base. This exposure can be valuable in terms of attracting potential customers to your product listings. However, since there are millions of other sellers on Amazon, you’ll still need to implement additional marketing efforts to stand out and drive targeted traffic to your listings.

Deciding on the Platform to Use for Your Business – Shopify or Amazon

When making a decision between Shopify and Amazon, it’s essential to weigh the pros and cons of each platform and consider your business goals and needs. The choice will ultimately depend on what you want to achieve, the level of control and customization you require, your budget, and your target audience.

One approach is to consider using both platforms together. This allows you to leverage the advantages of each platform. You can use Shopify as your standalone online store for brand building and customization, while also selling on Amazon to tap into its extensive customer base and utilize its Fulfillment by Amazon service. This hybrid approach can help diversify your sales channels and maximize your reach.

Frequently Asked Questions About Shopify vs Amazon

1. Can I sell on both Shopify and Amazon at the same time?

Yes, absolutely! Many sellers choose to have their own Shopify store and sell on Amazon simultaneously. This allows them to take advantage of Shopify’s customization options and brand building capabilities while reaching a wider customer base on Amazon.

2. Which platform is more beginner-friendly, Shopify or Amazon?

Both platforms have their own learning curves, but Shopify is often considered more beginner-friendly due to its intuitive interface and user-friendly setup process. That being said, Amazon also provides resources and guidance for new sellers, making it accessible to beginners as well.

3. Can I use Fulfillment by Amazon (FBA) with my Shopify store?

Yes, you can integrate your Shopify store with Amazon’s Fulfillment by Amazon service. This allows you to store your inventory in Amazon’s warehouses, and they handle order fulfillment, shipping, and customer service on your behalf. However, it’s important to note that additional fees will apply for using FBA.

4. Which platform is better for customization and branding options?

If customization and branding are crucial to your business, Shopify offers more flexibility in terms of design and brand representation. You have control over the aesthetics, layout, and customer experience, making it easier to create a unique brand identity. Amazon, on the other hand, prioritizes the Amazon brand and has more limited customization options.

5. How much control do I have over my pricing on Shopify and Amazon?

Both Shopify and Amazon allow you to set your own product prices. However, it’s important to consider the fees and charges associated with each platform when determining your pricing strategy. Additionally, Amazon has specific pricing policies and rules that sellers must adhere to, so it’s important to familiarize yourself with those guidelines.

6. Can I use Shopify Payments with Amazon?

No, Shopify Payments is exclusive to the Shopify platform and cannot be used for payments on Amazon. Amazon has its own payment system integrated with its marketplace.

7. Which platform offers better customer support?

Both Shopify and Amazon provide customer support to assist sellers. However, Amazon offers round-the-clock support, while Shopify has support available during specific hours. The level of support you need may depend on your experience level and the complexity of your business.

8. Are there any specific product categories that are better suited for Shopify or Amazon?

Both Shopify and Amazon support various product categories. However, Amazon has a wider range of categories available due to its extensive infrastructure and customer base. It’s important to research each platform’s category restrictions and policies to ensure that your products are eligible for sale.

9. Can I use Shopify apps and integrations with Amazon?

Shopify apps and integrations are designed specifically for the Shopify platform and cannot be directly used with Amazon. However, there may be certain tools or services that offer integrations between Shopify and Amazon, allowing you to sync certain data or streamline processes.

10. Are there any hidden fees to be aware of on Shopify and Amazon?

Both Shopify and Amazon have clear pricing structures that outline the fees you can expect to pay. However, it’s important to carefully review and consider any additional costs that may apply, such as transaction fees, app fees, storage fees for inventory, and referral fees on Amazon. Analyzing your business needs and conducting proper research will help you avoid any unexpected charges.


Choosing between Shopify and Amazon requires careful consideration of your business goals, budget, branding needs, and target audience. Both platforms have their own strengths and limitations, and what works best for one business may not be the ideal choice for another. It’s important to weigh the pros and cons, conduct thorough research, and perhaps even consider using both platforms together to maximize your reach and sales potential.

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